You’ve got a strategy, now what? In business development, having a plan is only half the battle. The real challenge lies in execution: aligning teams, managing resources, and adapting to feedback without losing sight of your goals.
From Vision to Workflow
A well-crafted business development strategy should translate into clear workflows. This means:
- Defining roles and responsibilities
- Setting measurable milestones
- Creating feedback loops for iteration
- Ensuring cross-functional collaboration
The Power of Team Buy-In
Execution fails when teams don’t understand or believe in the strategy. Here’s how to foster buy-in:
- Communicate the “why” behind each initiative
- Involve key stakeholders early
- Celebrate small wins to build momentum
- Use visual dashboards to track progress
Real-World Scenario
A mid-sized logistics firm wants to expand into West Africa. The business development team maps out the opportunity, but execution stalls until operations, finance, and legal are looped in. Once aligned, the team launches a pilot in Ghana, tracks KPIs weekly, and adjusts based on local feedback, resulting in a successful regional rollout.
